Interior Design 101 | UX Research for Functional & Beautiful Websites

DATE:
Thursday, December 12

TIME:
2:00 pm – 3:00 pm

SESSION TRACK:
Got GaaS?

SPEAKER(S):
Andrea Douglas
Founder/CEO, Nighthawk Marketing

Do you feel like your website is a little dated? Have you heard complaints from your colleagues such as “People can’t find what they need on our website, “ or maybe even “People say our website is confusing?” Learn how to address these types of issues, keep users happy by allowing them to find what they need, and finish the tasks they would like to accomplish on your website.

User experience (UX) research and design allows your users to play a key role that centers around your website design and development process. UX research can be implemented in almost any phase of a website’s life cycle and can help web managers to iteratively and continuously improve and polish sites in order to stay in tune with users.

In this session, you’ll learn how to address internal and external user concerns, uncover hidden website organizational issues, and learn how “real people” organize your content. You’ll learn how to find out how people think your content should be organized. You’ll gain user-centered insights you can use to make informed information architecture decisions. 

Learning Objectives:

  1. Learn the user experience methods and tools that offer quick, easy, and budget-friendly ways to design a workflow, menu structure or website navigation.
  2. Conduct an online user experience study and validate the results.
  3. Translate the user experience findings into a real design prototype.

About GTS Educational Events

If you are a nonprofit or public sector group looking to create a conference, workshop or educational event with impact, look to GTS. We believe educational events are successful when participants learn and grow and then return to their organizations and communities to make them stronger. We look forward to continuing our work with the broad spectrum of organizations striving to make a difference for the people and communities they serve.

Steering Committee

Alex Hepp, City of Hopkins
Bill Bleckwehl, Cisco
Dave Andrews, DEED
Jay Wyant, Minnesota IT Services
Jim Hall, Ramsey County
Matt Bailey, IBM
Melissa Reeder, League of Minnesota Cities
Nathan Beran, City of New Ulm
Sue Wallace, IT Futures Foundation
Lisa Meredith, Minnesota Counties Computer Cooperative
Justin Kaufman, Minnesota IT Services
Renee Heinbuch, Washington County/MNCITLA
Jerine Rosato, Ramsey County
David Berthiaume, Minnesota IT Services
Cory Tramm, Sourcewell Tech 

Content Committee

Tomas Alvarez, Federal Reserve
Tom Ammons, MN.IT – Central
Dave Andrews, MN State Services for the Blind
Susan Bousquet, MN.IT – DOT
Robert Granvin, Metro State
Alex Hepp, City of Hopkins
Shawntan Howell, Ramsey County
Jenny Johnson, Metropolitan Council
Millicent Kasal, MN.IT – Central
Ping Li, MN.IT – MMB
Chibuzor Nnaji, MN.IT – DHS
Mehrdad Shabestari, MN.IT – Central