This key position functions to establish and guide the strategy and implementation for all Fusion Learning Partners marketing and communications to consistently and effectively articulate the organization’s mission and strengthen its brand presence. Responsibilities also include developing and executing marketing and communications strategies for key client accounts as well as Fusion-sponsored programs, to drive engagement, participation and meet or exceed revenue goals.

The Senior Marketing & Communications Manager provides leadership for the organization’s Marketing & Communications Circle, which includes communicating the vision and desired outcomes for success to all functional contributors, supporting all contributors in achieving those outcomes, mentoring team members as assigned, and contributing to and supporting the Executive Director in the areas of business development and strategic planning.

The ideal candidate understands and embraces the role of marketing and communications as an internal and external service organization, working collaboratively with and providing critical value-added support for both staff and clients. They thrive in a fast-paced environment, have a passion for success and innovation, strategic vision for growth, high energy level and demonstrate effective team leadership. This challenging and rewarding role requires a mix of big picture-thinking and detailed project planning and execution, strong interpersonal and collaborative skills as well as the ability to work independently, and leadership/supervisory experience. It involves a combination of strategic, creative and tactical work.

ACCOUNTABILITIES:

Marketing & Communications

Develop and implement strategic marketing and communications plans for the organization, the organization’s programs and events, as well as client accounts.

1) Organization (50%):

In collaboration with the Executive Director and other internal stakeholders:

  • Develop, implement, track and evaluate an annual organizational marketing and communications plan;
  • Create and implement strategies, content and tools that strengthen the organization’s brand and brand presence;
  • Create and implement strategies, content and tools that support the organization’s business development efforts;
  • Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to the organization’s website, social media, emarketing, brochures, etc. — ensuring that new and consistent information is created/posted regularly;
  • Ensure all of the organization’s print and electronic marketing and communications materials and tools are accurate, polished and professional;
  • Interface with the Board of Directors to engage them as brand ambassadors, including staffing/facilitating ad-hoc marketing & communications committee
  • Mentor and lead team members (staff and interns) responsible for the execution of elements of the organization’s marketing and communications efforts;
    Represent Fusion Learning Partners at marketing/outreach events and presentations; and
  • Stay abreast of developments in topic areas related to assigned programs through research and ongoing professional development.

2) Fusion Programs/Events and Client Accounts (50%) – NOTE: accountabilities are based on specific program/client needs – not all operate identically)

In collaboration with external clients and assigned internal staff:

  • Conduct or participate in comprehensive planning assessment/discovery, including gathering/reviewing client, attendee, and other external and internal feedback to determine marketing and communication needs/parameters, objectives and target audience(s);
  • Organize, chair or staff planning committees as required; work with groups and individuals to help identify target markets, and create consistent, compelling messaging and brand image;
  • Develop marketing and communication plans/campaigns and budgets which meet stated marketing and revenue goals, adhere to project timelines and utilize available resources appropriately;
  • Develop and/or coordinate the copy, design and production of all related marketing and communications materials including websites, email campaigns, PDF or print materials, ensuring items meet deadlines and are within budget;
  • Develop and/or coordinate the development and implementation of social media campaigns;
  • Oversee all promotional mailing lists, ensuring lists are comprehensive, accurate and segmented according to specific markets;
  • Ensure all print and electronic marketing and communications materials and tools are accurate, polished and professional;
  • Determine and onboard required personnel to fulfill marketing and communications services (internal, external service providers & client);
  • Mentor and lead team members (staff and interns) responsible for the execution of elements of marketing and communications efforts;
  • Assist with onsite event tasks including onsite marketing/communications efforts, as well as registration/check-in and other onsite duties as assigned;
  • Prepare activity and forecast reports for tracking promotional activities against goals;
  • Develop and/or coordinate the development of final reports to include infographical data and information;
  • Prepare for and participate in event debrief meetings to discuss results of marketing and communication efforts and document lessons learned; and
  • Provide accounting and/or program management staff with accurate expense information to assist in budgeting, forecasting and final financial reporting.

Leadership and Oversight

Provide staff/intern coaching and mentorship; make or adjust work assignments as needed; and oversee quality control and continuity of all marketing and communication services.

Staff/Interns:

  • Provide leadership, motivation, direction and support to assigned staff/interns
  • Orient, train and provide ongoing training and professional/skills development
  • Determine and assign work, and communicate how successful performance will be measured
  • Ensure staff/interns are working under current/relevant job descriptions, updating job descriptions as needed and submit them to the Executive Director for approval
  • Evaluate and discuss performance informally on an ongoing basis and formally after the 3 month probationary period and on an annual basis; recommend performance-based recognition as indicated
  • Help staff/interns address and resolve a wide variety of concerns and complaints; address performance problems through corrective actions

Contractors:

  • Determine and support the appropriate, value-added use of temporary personnel resources for marketing and communication activities
  • Identify and recommend a plan for supplementing Fusion staff with contract employees
  • Identify and/or recruit contract employees, coordinate and oversee their work.

Quality Control and Process Improvement:

  • Ensure the consistent use of Fusion and event brand and messages, and ensure high quality finished print and electronic material
  • Revise existing /or develop new processes, procedures and tools for marketing and communications planning and production, ensuring accessibility requirements are met when required
  • Train and provide ongoing guidance and support to staff on the use of processes, procedures and tools
  • Ensure effective project management and cross-functional collaboration among staff teams

JOB SPECIFICATIONS

Desired Education and Experience

  • Bachelor Degree in Marketing, Communications or related field; or a combination of education and relevant work experience to total 10 years
  • Minimum 6 years experience managing marketing and communications, ideally in a progressive leadership role, for a variety of internal and external programs and clients, including professional membership associations
  • Demonstrated experience and success promoting events to attendees and sponsors
  • Demonstrated experience and success in professional association marketing and member engagement
  • Demonstrated experience and expertise in digital marketing to include website, SEO, apps, content marketing, social media and the use of analytics
  • Experience writing, designing and overseeing production of diverse print collateral
  • Experience managing multiple, simultaneous complex projects
  • Minimum 2 years experience supervising staff and/or interns

Knowledge, Skills and Abilities

  • Project management practices and processes
  • Fiscal management practices & processes (budget development, implementation & reporting)
  • Principles of supervision, employee engagement and staff development
  • Preferred knowledge of local and state government, civic/community organizations, nonprofits, professional membership associations and higher education
  • Excellent proactive and responsive customer service skills
  • Anticipate project needs, discern work priorities and meet deadlines with little supervision;
  • Be adaptable, flexible, energetic, innovative, and extremely productive with a high degree of initiative
  • Be communicative and collaborative in approach, open to new ideas and development, with the ability to work seamlessly and effectively with diverse internal and external clients and stakeholders
  • Position marketing and communications discussions at both the strategic and tactical levels
  • Prepare for and lead planning committee meetings
  • Be resourceful – obtain and learn information needed to do the job from all relevant sources
  • Stay calm under pressure and successfully manage multiple projects and time-sensitive demands
  • Establish a broad resource network and maintain effective and cooperative working relationships
  • Develop and implement ideas and programs — conduct or carry out procedures and activities to improve programs or products
  • Learn new systems and tools quickly
  • Think and act like an entrepreneur
  • Outstanding written and verbal communication
  • Proficiency using current marketing and communications tools and software, including graphic design and digital marketing
  • Proficiency in Microsoft Office Suite (Word, Excel, Outlook)
  • Creative problem-solving

Organizational Expectations

  • Adhere to all Fusion policies and procedures
  • Maintain absolute confidentiality of all information pertaining to staff, clients, participants, stakeholders and partners
  • Display a positive and professional image and attitude in all relationships with staff, clients, participants, stakeholders and partners
  • Serve as an ambassador for Fusion at all times
  • Demonstrate ongoing commitment to and responsibility for ongoing professional development

Physical Requirements

  • Be indoors, sitting at a desk for the majority of the day
  • Travel to and from event sites or meetings (primarily local, some outstate); must have driver’s license and access to a car
  • Must be able to lift up to 10 pounds on a regular basis; up to 30 pounds occasionally

Tools & Equipment Used

  • Operate standard office equipment (phones, personal computer, copier, printer, etc.)
  • Use personal smart phone for remote connectivity (email, phone, voicemail)

Work Environment

  • Small, fast-paced office environment in St. Paul, Minnesota
  • Partial remote work arrangement possible from employee home office where adequate internet service, workspace and furnishings are established at employee expense

Compensation & Benefits

The 2021 salary range for this FT exempt position is $57,000 – $71,000. Benefits include 401K with employer match, generous paid holiday/vacation/sick time, Health Reimbursement Account (HRA) to offset health expenses and insurance, life insurance, employee assistance and gainsharing.

How to Apply

Send a cover letter, resume and sample work to support@fusionlp.org.